Collaborating in a Design sprint alongside Parker Nussbaum, a Product Designer at Amazon Music, our mission is to conceive and present innovative platform enhancements. With a core emphasis on leveraging AI as per the brief provided, our goal is to elevate the user's music streaming experience to new heights.
In response to the brief provided, aimed at boosting user retention, improving music discoverability, and fostering social connections, we have developed features designed for seamless integration into Amazon Music's platforms, leveraging the power of AI.
Client brief received:
Continuity: This pertains to the frequency and depth of customer engagement with our platform. We aim to cultivate a seamless and immersive experience that keeps users consistently involved and satisfied.
Discovery: Our platform leverages generative AI and advanced algorithmic patterns to empower users to discover new content. By intelligently connecting individuals with similar music tastes worldwide, we ensure a rich and diverse exploration journey for every user.
Community/Social Integration: Music has the unique power to connect people, and we capitalize on this by fostering a vibrant community within our platform. Through various social features and interactive spaces, we facilitate meaningful connections and interactions centered around music, enriching the experience for all users.
Our preliminary approach: To lay a solid foundation for our designs, we conducted a comprehensive survey spanning across diverse regions including the USA, India, UK, and Australia. This survey aimed at uncovering prevalent pain points, discerning user behavioral patterns, and anticipating future streaming needs. With insights gathered from this global perspective, we're poised to deliver solutions that resonate with users worldwide.
Analyzing user needs through survey questions
