Hi, I'm Shikha, a product designer and researcher

I have 2+ years of experience in product management, design and user research.

Amazon Music AI Integration
A sprint with Amazon's product designers to research and design features for focused generative- AI Integrations to improve on Amazon Music's content discovery and social integration features.
UX Design. UX Research. Surveys. Prototyping
TripAdvisor Group Planning Integration
Integrating a new feature flow for collaborative trip planning to increase user retention and user conversion rates for the TripAdvisor app.
Beyond the Bookshelves: A Usability Journey
Conducting comprehensive user testing for The Cooper Union Library’s newly implemented PrimoVE frontend catalog search interface for strategic re-designs
UX Research, Usability Testing, UX Design
EmoteReader: A mood-driven reading platform
Through insights garnered from emotion studies, designing an emotion-responding app that offers personalized e-reading recommendations wherein users can establish personas to represent their moods, allowing for a dynamic and responsive experience.
LocalPick : Local Grocery App for New Yorkers
An app strategy for raising sales in local grocery stores through integration of both in-store and online shopping.
UX Design. UX Research. Web Accessibility
Food Journey: An app & AR experience for recipes
An app design focused on experiencing culinary history and personal food stories, and also integrates AR simulation experience for tactile associations.
Product Design. AR Simulation. UX Research
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